Assouline Marrakech Flair

Located just west of the Atlas Mountains, the city has been inhabited by Berber farmers for centuries. It has been dubbed the “Ochre City” because of the proliferation of red sandstone buildings and the red city walls, which now enclose the Medina, home to Jemaa el-Fnaa, one of the busiest squares in Africa.

Marrakech overflows with culture and has been inspiring visitors for decades. From Yves Saint Laurent to Talitha Getty, Winston Churchill to Mick Jagger, Marrakech has attracted great icons inspired by its eternal spirit as well as its sweet, beautiful life. Yves Saint Laurent’s intimate relationship to this city lead to the opening of a museum dedicated to his legendary work.

Dubbed the “It Girl” by Yves Saint Laurent in the early 1970s, Marisa Berenson is the original modern muse. Berenson transitioned into acting and delivered dazzling performances in iconic films including Cabaret directed by Bob Fosse and Stanley Kubrick’s production of Barry Lyndon. She has written several books, including Moments intimes, A Life in Pictures and Elsa Schiaparelli’s Private Album. Berenson fell in love with Marrakech eight years ago and once she found the perfect riad, she decided to call it home.